The Explanation of CRM (Customer Relationship Management)
A Very Simple Explanation of CRM (Customer Relationship Management) 😊
Let's imagine CRM with this story:
* You have a lot of friends at school 🧒👧
* One of your strengths is that you have a good memory about the names of your friends, what games they like, and when their birthdays are.
From the above story, you're a good friend, right? 💛
Similar to the situation above, CRM is:
👍 A smart book or smart application used by companies to remember everything about their customers and gain knowledge of what customers like, so the company can serve them better.
👍 A way done by the companies to become good friends with their customers.
👍 The strategies, processes, and technologies used by companies to manage good relationships with customers, from the first meeting to becoming loyal customers.
So, just as you are good to your friends, companies also want to be good to their customers and the people who buy their products. 😊
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A Complete Explanation of CRM (Customer Relationship Management) 😊
👉 Main Functions of CRM
CRM is a combination of software and business processes that aims to:
📌 Store customer data: Name, email, phone number, purchase history, preferences
🤝 Improve customer relationships: Communication becomes more personalized and relevant
📈 Increase sales: The sales team knows when and how to follow up with customers
🎯 Increase satisfaction and loyalty: Customers feel respected and cared for
👉 Types or categories of CRM:
1. Operational CRM: Focuses on daily activities done by sales, marketing, and customer service
2. Analytical CRM: Analyzes customer data for insights and business decisions
3. Collaborative CRM: Connects various teams so all teams have the same information about customers
One of the signs that CRM is working:
* You've purchased a product from an online store
* Then the CRM records your purchase
* Then the online store sends you a promotion that matches your interests and needs
👉 CRM is a tool, strategy, and systematic approach to understanding customers more deeply and building long-term relationships with them, so businesses can:
* Be more targeted
* Be more efficient
* Be closer to customers
* Be more profitable for both parties
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I am Astrid Amalia. I am a Researcher, Writer, and Blogger.
Most of the topics I research and write are about #HSE, #Safety, #Security, #Survival, #Emergency, #Fire, #Oil, #Gas, #Energy, #Offshore, #Onshore, #Digital, #Technology, #Drone, #AI, #Information, #Communication, #Data, #Research, #Training, #Education, #Business, #Leadership, #Collaboration, #Innovation, #Health, #Yoga, #Social, #Life, #Mental, and more.
My blogs are:
* Business Blog: GWB (GlobalWide Business) at https://globalwidebusiness.blogspot.com
* Personal Blog: https://astridamalia.blogspot.com and https://theresiamariafaustina.blogspot.com
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