Social Media Platforms will help companies to:
- Drive awareness about their products, brands, and services
- Educate readers and viewers about the products, brands, and services offered
- Attract new clients and customers to use their products, brands, and services
- Sell their products, brands, and services
- Explain the value and costs that come with it
- Share experiences from clients and customers who have used their products, brands, and services
Currently, the Social Media Platforms are the first channels used for advertising by companies that wish to:
- Share their experiences and business moments
- Liaise with clients and customers who accept the products, brands, and services offered by the companies
- Attract the attention of existing clients and customers
- Reach new clients and customers
The Social Media Platforms will help companies to inform new and existing clients and customers about:
- Current business
- Products, goods, brands, and services being promoted and sold
The Social Media Platforms can:
- Reduce advertising costs, especially traditional advertising costs
- Avoid wasting time on advertising
The right forms of advertising on the Social Media Platforms are:
- Short
- Getting attention
- Mobile-friendly, because it is aimed at users of mobile devices
Best tips for creating ads on the Social Media Platforms:
- Companies must understand and know about the main purpose and message to be conveyed to readers and viewers
- The plan to make the best advertisements must be done in advance so that the companies can continue to make ads that relate to each other and continue from one ad to the next
- The opening of the ad and the initial seconds of the video ad (for 3 seconds) is the most important thing to attract the attention of the readers and viewers, so the main message and purpose of the ad must be conveyed at the beginning of the ad in a clear, concise, and effective manner
- Companies are not advised to provide too much information in the advertisements that are made, because this will confuse the readers and viewers
- Companies are advised to create silent video ads: Videos with sudden sound usually startle viewers and give negative reactions, so the video ads that can be delivered without sound are the best
- Companies are advised to close advertisements with information that will lead readers and viewers to register, purchase, and more
A survey and research state that:
- The first 3 to 10 seconds of an attractive advertisement will get 50-80 percent of the readers and viewers who will buy the products, brands, and services that are offered and sold
- More than 80 percent of people have used the Social Media Platforms to discover brands and products online
- The Social Media Platforms will provide relevant information so that the readers and viewers do not need to visit the website
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