Corporate Social Responsibility (CSR) Is Very Important: Learning From PT Ceria Nugraha Indotama

Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is a program by companies to be socially responsible to the community and environment around them. Companies must collaborate with the surrounding community to protect the environment and improve the welfare of that community.

CSR is the most important thing for companies because CSR can:

- Build and increase corporate responsibility to the surrounding community and environment by helping to handle social problems that occur

- Make the company increasingly appreciate the community and environment around it

- Improve the reputation of the company

- Build and grow trust from investors and customers in the company

Several actions that companies can conduct to carry out CSR:

- Protect the surrounding environment from impacts and pollution

- Manage waste responsibly

- Support and develop the surrounding community

- Provide a place to work and do business for the surrounding community

- Provide investment in education, health services, and economic development for the surrounding community

CSR Program In PT Ceria Nugraha Indotama

I got all the above knowledge about CSR from some companies that I worked at in the past. Right now, I can see it also at PT Ceria Nugraha Indotama (Ceria).

When I came to the Indonesia Critical Mineral Conference 2024, I had a great discussion with Billyandri Herfiantara - Corporate Communication Officer from Ceria. Ceria was one of the main sponsors at the conference.

During the interesting conversation, Billyandri provided information that in its CSR Program, Ceria has collaborated with several MSMEs in Kolaka, Southeast Sulawesi. Ceria treats these MSMEs as "Partners" built by Ceria.

Some of the MSMEs built by Ceria produce:

- Mawar Banana Chips

- Trigona Honey made by stingless bees at Sarfa Bee Farm

Other MSMEs that are also built by Ceria are MSMEs that make furniture products made from wood. Some of the products they make are:

 - Table

 - Tray

 - Cabinet

 - Bookshelf

 - Rack

 - Frame

 - Door

The CSR that has been carried out by Ceria has given Ceria the strength to continue working while also providing benefits to the surrounding community and environment.

The lesson we can learn is:

"The Best Companies always implement the Best CSR which provides the Best Benefits to the surrounding community and environment."

* Information about PT Ceria Nugraha Indotama: https://cerindocorp.com

* Information about the role of PT Ceria Nugraha Indotama at the Indonesia Critical Mineral Conference 2024: https://globalwidebusiness.blogspot.com/2024/06/indonesia-critical-minerals-conference.html

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I am Astrid Amalia, the Founder of GWB (GlobalWide Business) at https://globalwidebusiness.blogspot.com.

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